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- 100 subscribers! 🥳
100 subscribers! 🥳
Grow A Newsletter
January 28, 2025 • Estimated reading time: 4 minutes
Current subscribers: 100
Welcome back, and thank you all for helping me reach 100 subs! 🥳 Let’s get right into the newsletter.
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Growth
Hitting 100 subscribers is a fun milestone for this newsletter, and I’m excited to keep going.
This IG ad is still chugging along with a CPA of about $1.50, and it seems to get a little better every day. I plan to create some new versions later this week to see if we can keep this train rolling.
Late last week, I created a handful of text overlay video ads. They haven't done much of anything yet — no subscribers, no spend, just crickets. But I'm not giving up on them just yet. Sometimes, Meta needs a little time to warm up.
I've learned a little trick that might help you: bid caps. They prevent your ads from inefficient spend, which is a lifesaver whenever you test new ideas.
And here's the thing... even if an ad seems like a total dud (no clicks, no spend, nada), I usually leave it running for at least a month. You wouldn't believe how often an ad has suddenly sprung to life after weeks of zero spend.
So, here's my advice: Use bid caps, and don't be too quick to pull the plug on an ad. Give it some time.
Monetization
$8, all from sponsorships from Beehiiv so far. Another $21 in pending earnings from Sparkloop.
Profit/Loss
Down $267.55. My Profit & Loss doc contains all income and expenses to date.
Thanks again for reading. Talk tomorrow! 💌
—SS
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📚 Easy-to-digest tips you can act on today.
💡 Fresh ideas to elevate your next campaign.