Early signs of success with Meta ads

Author

Grow A Newsletter
January 22, 2025 • Estimated reading time: 3 minutes

Current subscribers: 58

An extra special welcome to the 27 new subscribers since my last post on January 16. Welcome back to everyone else as well. Let’s get into it.

But first, if you’d like to support this newsletter, please check out our sponsor below. I’ll earn $1 per unique ad click for this sponsorship.

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Growth

I’ve spent around $132 on Meta ads in total, bringing in 58 new subscribers—which works out to $2.28 per sub.

For most newsletters, that’d be a solid CPA. But for me? Not quite. Since this newsletter is still in its early days, I need to get it under $1.00 to make it sustainable.

As an update, I launched two new Meta ads on January 16:

The verdict? The meme flopped (so far at least), but the text ad is pulling its weight and getting better by the day. Right now, its CPA is sitting at about $1.50, and with a little more time for Meta to optimize—plus a few tweaks on my end—I’m confident it’ll drop below that $1.00 mark.

I’m planning to give Meta a few more days to do its thing before rolling out another iteration.

Monetization

So far, I’ve earned $6 for two newsletter sponsorships from Beehiiv’s ad network and have another $10 pending from Sparkloop’s affiliate network.

Profit & Loss

Down $191. My Profit & Loss doc contains all income and expenses to date.

Thanks again for reading. Talk soon! 💌

—SS

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