My 1st newsletter sponsor!

In partnership with

Current subscribers: 23

Howdy to the 8 new subscribers since my last send, and welcome back to everyone else.

I received my first newsletter sponsor from Beehiiv’s ad network today. If you’re at all interested in today’s sponsor, give the ad below a read! They’ll pay me $2 per unique click.

Get Your Team Booked on 3.8 Million Podcasts Automatically

It's 2025. Want to finally be a regular podcast guest in your industry? PodPitch will make it happen. Even the beehiiv team uses it!

The best way to advertise isn't Meta or Google – it's appearing on podcasts your customers love.

PodPitch.com automates thousands of weekly emails for you, pitching your team as ideal guests.

Big brands like Feastables use PodPitch.com instead of expensive PR agencies.

Growth

I’m spending about $5/day on Meta ads and gained 22 subscribers as of yesterday (January 7).

$43.20 spent on ads for 22 subscribers, so $1.96 per sub.

I still want to cut the cost per sub in half, but I’m satisfied with the performance so far, considering ads for this newsletter just started.

Subscriber quality has been good too (please keep opening my emails lol).

My average open rate is 58%, with a 16% click rate.

The cost per sub will improve on its own once I increase spend because Meta will have more data to learn and optimize.

Income

$0!

I’m still waiting on approval to join Sparkloop’s affiliate network.

However, Beehiiv sent me an offer for the ad at the top of today’s newsletter after I upgraded my Beehiiv plan earlier this week. Pretty cool! They pay $2 per unique click.

Expenses

$100.34, almost half of which has been spent on Meta ads.

Profit & Loss

Down $100.34.

My Profit & Loss doc contains all income and expenses to date.

Thanks for reading. Talk soon! 💌

—SS

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