The first edition of Grow A Newsletter

January 02, 2025 • Estimated reading time: 2 minutes

Current subscribers: 4

Happy New Year, and a warm welcome to the first four subscribers of Grow A Newsletter. Thank you for giving this newsletter a chance!

All right, let’s get straight into it.

Growth tactics

I created four images on Canva and started running Facebook/Instagram ads yesterday.

The ads generated 4 subscribers for $1.83 each ($7.33 total). That’s how YOU discovered this newsletter!

Not bad for the first day on a brand-new ad account with a low budget ($5/day).

I’ve worked full-time in Meta ads for the last +5 years, so I’m hoping to get the Cost per Subscriber under $1.00 in the next week or so.

Meta will likely do this without my help. Their algorithm just needs time to optimize.

Oftentimes, the best thing a media buyer can do is nothing. Just trust Meta and wait.

Income

Nothing yet. For now, Sparkloop’s Partner Network, an affiliate network for newsletters, will be my main monetization strategy. After I publish three newsletters, I’ll be eligible to start on Sparkloop.

Expenses

There are just a handful of start-up costs: a domain name, custom email, Beehiiv subscription, and $7 on Meta ads, for a total of $128.

Profit & Loss

Down $128 so far.

My Profit & Loss doc contains all income and expenses to date.

Next steps

The Meta ads just launched yesterday, so I’ll give them a couple more days before creating more ads or increasing budgets.

Thanks again for reading. Talk tomorrow! 💌

—SS

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