Troubles with Meta ads 🫠

Current subscribers: 27

Welcome to the 4 new subs since my last post, and welcome back to everyone else.

I haven’t posted in a few days, so let’s get straight into it.

Growth

It’s been a weird few days with my Meta ads. They’ve been active, and the ad account is fine—no bans, no flags, no warnings—but they weren’t spending consistently for some reason. The result? Slower growth than expected and high CPAs, with only 4 new subs trickling in over the last few days.

Meta remains my go-to platform for newsletter growth. It’s incredibly effective when it’s working. But like any platform, it has its quirks, bugs, and random hiccups. Sometimes, all you can do is shrug and be patient. 🤷‍♂️

Today, I’m shaking things up! I’ll launch a fresh batch of creative and share them in my next post. Fingers crossed they hit the ground running and get growth back on track.

Income

$4 - all from the PodPitch ad in my last newsletter.

Expenses

$136, most of which has been spent on Meta ads.

Profit & Loss

Down $132.

My Profit & Loss doc contains all income and expenses to date.

Thanks again for reading. Talk soon! 💌

—SS

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